The company has worked closely with several dogs who portrayed Duke in its commercials. Sam hasn’t been in any for a “number of years.”
Sam, who lived in Apopka just north of Orlando, was put down last week after battling an aggressive cancer, according to David Odom, a friend of Sam’s owner.
He added that the owner is “heartbroken by Sam’s death.
We continue to be overwhelmed by fan interest and their love of Duke. The relationship between Jay and his beloved dog Duke is the embodiment of the BUSH’S brand, and has been a part of our family story for more than 20 years. During that time, we’ve worked closely with several dogs who portrayed Duke in our commercials, including Sam. While Sam has not worked with us in years, we are saddened by the news of his passing and are grateful to have had him depict Duke. Because Duke is iconic to BUSH’S and so adored by our fans, we will continue to use him in our ads.